Kind of Heart

The Challenge

Van Anh, the founder of Kind of Heart, has been operating for a few years without any professional branding or a logo that would bring recognition and awareness to her business. She came to us as it was finally time to create a visual identity for Kind of Heart. Most importantly, to have a logo as the face of her business which encapsulated what her target audience resonated with, and to increase her brand awareness. The challenge was to curate a specific set of colours and typefaces that would speak to the people that she wanted to target her services for. With this, we created a logo that was soft, warm and down-to-earth.

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Oblivious Design was so amazing to work with! From our initial conversation, to the final design, everything was seamless. He was so understanding of my vision even when I wasn't sure about it myself.


Van Anh H. | Canley Vale, Sydney


Brand Design, Logo Design

We're always up for a design challenge! Drop us a line and let's collaborate

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